For the Vereinigte Bühnen Bozen and its new artistic direction, we developed redesign. The core concept behind the new appearance is a typographic, welcoming gesture into the theater „KOMM INS THEATER!“. The design is nearly entirely typographic, which highlights the emphasis on language and spoken theater. It is bold, wild, and friendly with a strong cultural connection.
Using a flexible, moving Logo that takes inspiration from the rows of seats in a traditional amphitheater, Vereinigte Bühnen Bozen always takes up the space it needs on the different product formats.
Media: CI, website, posters, flyers, magazine, business cards, signage
Category: Arts and culture
Client: Vereinigte Bühnen Bozen, Rudolf Frey
Typeface: Good Sans, Chapter